Starbucks Culture

The more I drink coffee the more I become aware of the sub-culture that is involved. Then the more I learn about that sub-culture the more I see how much Starbucks has molded it.

Holy Moly, Starbucks is taking over America. Well, maybe not taking over but they are at least telling us what the best way to spend $3.85 on 12 ounces of liquid is…”Tall, Decaf, Cappucino.”

Did you know that coffee is the most popular drink in the whole world? 400 Billion cups of coffee are sipped down every year: that’s more than 1,000 cups per second. How did one company that originally thought to brew coffee was the consumer’s responsibilty end up defining the way we drink our coffee, order our coffee and expect our coffee to taste?

I’ve been to coffee shops where they get mad if you order a ‘grande’ instead of a ‘medium’; “Don’t you know this isn’t Starbucks?”

I didn’t totally get into the coffee pool until I started traveling with the onething™ team. Starbucks is a high priority when you’re living out of a suitcase and not using your own shower. I think I now know the location of every Starbucks in every city we’ve ever gone to.

Did you know you can tell a lot from someone based on the type of drink they order? You can tell a whole lot. I’m finding out that the real ‘purists’ order brewed coffee or americanos. And they like them black. I think people who drink black coffee are like people who shop at Costco. Most of us don’t do it be we recognize that it’s probably way to go and we give respect where it’s due, but we just aren’t quite to that level yet.